Introducing Mortar: Integrated Architecture + Development

August 11, 2014

The REDD Group announces that it is changing the name of its firm to Mortar, with a new brand platform, graphic identity, and website. Capitalizing on more than 14 years of bringing responsible development to the New York City region, the new identity solidifies the firm’s leadership in merging architecture and development into a single practice, and positions it to grow as it takes on increasingly larger projects.

“The new brand reflects the philosophy underlying our unique approach to both design and construction. Mortar represents the high caliber of building we are already well known for and will continue to leave our mark on,” said Anthony Morena, founder and principal of the firm. “We are looking forward to realizing the full potential of what our integrated model can offer to investors and residents alike.”